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一流のオンラインアンケートでデータに基づいた洞察を得る。

100種類以上のアプリとプラグインを統合して作業を効率化。

オンラインフォームを作成・カスタマイズして情報と代金の収集。

組み込みAIで優れたアンケートを作成し、すばやくインサイトを引き出しましょう。

あらゆる市場調査ニーズに対応する専用ソリューション。

テンプレート

顧客満足度とロイヤルティを測定。

どうすれば顧客が満足し、推奨者になってくれるかを学ぶ。

実用的なインサイトを得てユーザー体験を改善。

見込み客や招待客などから連絡先情報を収集。

次回イベントの返信依頼を簡単に収集・追跡。

参加者のニーズを調べ、次回のイベントを改善する。

エンゲージメントや業績を高めるためのインサイトを発見。

会議の出席者からフィードバックを得て、進め方を改善。

同僚からのフィードバックを利用して従業員パフォーマンスを改善。

コースの充実化と指導法の改善を図る。

教材やプレゼンテーションに関する学生の評価を調べる。

新製品のアイデアに対する顧客の考えを調べる。

活用方法・事例

アンケート・アンケートデータ活用のベストプラクティス

アンケートやビジネスのコツを満載したSurveyMonkeyブログ。

SurveyMonkeyのチュートリアル&使い方ガイド。

SurveyMonkeyで急成長する一流ブランド。

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How successful marketers identify the best ideas

Whether you’re a marketing veteran or a shop owner just trying to bring in a few more customers, knowing whether your new ads and products will succeed is crucial to your company’s bottom line.

We conducted research using SurveyMonkey Audience—our powerful online survey platform that allows you to target specific demographics—to see what 500 product managers, advertisers and marketing professionals think. Unsurprisingly, the vast majority agreed that testing is important. What’s the twist, you ask? Few of the professionals we surveyed actually test their ads and product concepts before releasing them.

72% of professionals who are responsible for advertising decisions said that it is moderately, quite, or extremely important to an ad’s success to test the ad before launching it.

In your opinion, how important is it to your ad’s success that you test the ad or an ad concept before launching it?

Of the product-focused professionals we surveyed, 85% said that testing a product or feature before launch is moderately, quite, or extremely important to the product’s success.

In your opinion, how important is it to your product’s success that you test the product or feature concept before launching it?

From these data points, we know that professionals making decisions related to advertisements and products feel that testing their new ads or product features before launching them is an important step of the creative process.

Having established its importance, we also wanted to understand why professionals value testing so highly. When we asked advertising and marketing professionals why they think testing is important, we largely heard that they wanted to understand their audience in order to create effective ads and ultimately bolster their companies’ bottom lines.

In your opinion, why is it important to test an ad before launching it?

Based on this data, you might assume that nearly all of the professionals we surveyed would consistently be testing new ads and products…Not so. 60% test their ads only slightly often or not at all often before launching them.

How often do you or your team test ad concepts or ideas before developing and launching them?

So why don’t decision-making professionals test? When we asked marketers and advertisers why they don’t test ads before launching them, we learned that they often don’t have adequate time, money, or expertise.

In cases where you launched an ad without testing it first, why did you choose not to test it?

Although many advertising and marketing professionals agree that testing ads and product concepts pre-launch is important, many have been unable to carry out these tests. Testing new ads and product features has historically proven too costly, time consuming, or difficult to do frequently.

At SurveyMonkey Audience, we’ve worked hard to change this trend because we know testing ads and product can save your company a lot of time and money. Just as importantly, we know that driving results for your company’s bottom line translates to personal success and advancement in your career.

That’s why we’ve developed a Concept Assessment framework that lets our customers test ideas and concepts with their target market before they launch. Our survey scientists have identified the best questions to ask to uncover important indicators that a concept might fail or succeed.

Don’t miss out on the chance to win big with your new ads and products. Contact us to learn more about how we can help you test your ads, products, and more!

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選択回答形式の質問: 例と使い方

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