You’ve got ideas.
Big ideas. About new ads, products, marketing messaging, and more. But how do you know whether you’ve got a winning concept that’ll boost sales?
We asked 500 marketing professionals how they know which of their ideas will be successful. And while the vast majority agreed that testing is important, we were surprised at how few had the time and money to consistently test.
Last year, we showed you how SurveyMonkey Audience uses surveys to test new ad concepts before launch. Since then, we’ve been hard at work perfecting our survey methodology to develop a scalable, repeatable process for creating sound concept test surveys for just about anything—including ads, images, book covers, product ideas, just to name a few.
That’s why our survey scientists have put together a comprehensive guide to help marketers and product managers use surveys to quickly test new ideas.
In this guide, we’ll show you how to use surveys to test concepts and perform market research without delaying your launch or breaking the bank.
Download our free concept testing eGuide to learn:
顧客満足度アンケートテンプレートですばやくデータを集め、問題を特定し、顧客体験を改善しましょう。
Salesforceが持つパワフルな顧客データと、SurveyMonkeyのフィードバック機能を組み合わせてCXを改善する方法。
SurveyMonkeyのオンライン評価フォームでフィードバックを活用してみませんか。フォームビルダーを使って早速始めましょう!
フィードバックループは顧客や従業員のフィードバックを行動に移すのに役立ちます。フィードバックループとは何か、またループを閉じる方法について学びましょう。