製品

SurveyMonkeyは、あらゆる用途・ニーズに対応します。SurveyMonkeyを探索して、その活用方法をご確認ください。

一流のオンラインアンケートでデータに基づいた洞察を得る。

100種類以上のアプリとプラグインを統合して作業を効率化。

オンラインフォームを作成・カスタマイズして情報と代金の収集。

組み込みAIで優れたアンケートを作成し、すばやくインサイトを引き出しましょう。

あらゆる市場調査ニーズに対応する専用ソリューション。

テンプレート

顧客満足度とロイヤルティを測定。

どうすれば顧客が満足し、推奨者になってくれるかを学ぶ。

実用的なインサイトを得てユーザー体験を改善。

見込み客や招待客などから連絡先情報を収集。

次回イベントの返信依頼を簡単に収集・追跡。

参加者のニーズを調べ、次回のイベントを改善する。

エンゲージメントや業績を高めるためのインサイトを発見。

会議の出席者からフィードバックを得て、進め方を改善。

同僚からのフィードバックを利用して従業員パフォーマンスを改善。

コースの充実化と指導法の改善を図る。

教材やプレゼンテーションに関する学生の評価を調べる。

新製品のアイデアに対する顧客の考えを調べる。

活用方法・事例

アンケート・アンケートデータ活用のベストプラクティス

アンケートやビジネスのコツを満載したSurveyMonkeyブログ。

SurveyMonkeyのチュートリアル&使い方ガイド。

SurveyMonkeyで急成長する一流ブランド。

Running a survey vs a focus group: What’s the best way to collect customer reviews?

Pros and cons to consider before you begin your customer research

Whether you run a brick and mortar business or create mobile apps, one of the most valuable tools at your disposal is customer feedback.

Why? Customer feedback helps you understand what you’re doing right, what you’re doing wrong, and gives you the information you need to make the right changes and improvements.

But there are different ways to collect customer feedback. More specifically, you’ll need to decide between a focus group vs survey.

  • Surveys let you collect feedback from several customers in a cost effective way. But because you want to limit the number of survey questions you include, there’s a limited amount of information you can get back from each customer.
  • Focus groups help you collect more in-depth customer feedback, but they can be more costly and time consuming to run than surveys.

To help you decide between using a focus group vs survey, let’s review each of them in more detail and discuss their respective pros and cons.

By definition a focus group is designed to provide exploratory rather than conclusive research data so you can understand not only what your customers think, but also how and why they think the way they do.

Focus groups are typically interactive group settings, held in a neutral place where your customers can feel comfortable telling you what they really think and are facilitated by a trained moderator. They’re a great way to hear firsthand feedback from your customers and they also have enough flexibility that you can make changes on the fly or deep dive into interesting things that come up over the course of the conversation.

Surveys tend to be classified as quantitative research and the results can be conclusive, unlike a focus group. They also let you ask questions and measure just about anything–and can be as short as a single question to as long as several hundred questions.

Answer formats can include multiple choice, rating scales and open-ended questions. In terms of both budget and timing, surveys offer a lot of flexibility as well. At the same time, surveys can be viewed as inflexible, because once you start running a survey, you shouldn’t make too many changes–because your questions need to be consistent in order to collect accurate data.

Trying to decide whether you want to run a focus group or a survey? It helps to write down the questions you are trying to answer. Can they be answered through one-way questions or do they lend themselves to a conversation? Do you need directional information or statistical proof? Will you be comfortable making decisions from a handful of opinions, or do you need to get feedback from a larger sample size before moving forward?

(Psst. Use this sample size calculator—it’s an easy way to calculate your sample size.)

Here’s a handy chart to help you decide whether you should be running a focus group or a survey to collect customer feedback.

Table listing out pros and cons of using focus groups versus surveys

For both types of research, you’ll need to do similar preparation:

Establish the main things you want to learn, and what decisions you hope to inform with your research. Solicit feedback from key internal stakeholders to make sure you get it right the first time

Who do you want to participate? Equally important, who do you want to make sure to exclude? Think about their demographics (including but not limited to): age, gender, household income, profession, where they live. Do you have their contact information or do you need a company to put you in touch with your target audience? Do you want respondents or participants to be familiar with your product or product category? If you need help finding the right people to take your survey, SurveyMonkey Audience can get in touch with just about anybody, according to your specifications.

The discussion guide is similar to a script for the moderator to use in the groups. What questions do you want the moderator to ask? What does s/he need to know about your project to answer participants’ questions?

Is there any activity or homework that participants need to do before the research begins?

Weigh the pros and cons of incentivizing customer participation. How much, if anything, are you able to compensate participants for their time?

As a general rule of thumb, if you want to have a conversation with your customers that will help provide direction, pursue a focus group. If, however, you have well-defined questions and need to reach a large group or multiple groups of customers, a survey may better suit your needs. The combination of the two methodologies can also provide tremendous insight. Essentially, the focus group can provide the inspiration–and then the survey gives you validation!

ブランド マーケティング マネージャー

ブランド マーケティング マネージャー向けのこのツールキットは、ターゲット層の理解、ブランドの成長、ROIの測定をサポートします。

Net Promoter® Scoreの先をいく: コンテキストが重要な理由

世界各国のNet Promoter® Scoreに現れる文化的な違いと、アンケートにコンテキストを加えてNPSデータを深く理解する方法について。

SurveyMonkeyの消費者製品・サービスソリューションを見る

消費財、旅行業などの消費者製品・サービス産業は、SurveyMonkeyのインサイトを利用して未来を切り拓いています。

小売業向けのSurveyMonkeyソリューションを見てみる

小売企業がSurveyMonkeyを使って市場のトレンドを見極め、喜ばれる製品、愛されるブランドを構築している様子をご覧ください。