* 1. Are your target customers individuals, companies or organizations, or a mix of both?

* 2. How many customers does your company have currently?

* 3. How competitive is the market for your target customer?

* 4. Does your product or service require a one-time payment or repeated payments?

* 5. What is the minimum number of times your target customer is likely to purchase your product or service?

* 6. Is your product or service typically used by the same customer once or multiple times?