Hyogo Brands Attractiveness Survey Questionnaire : Shimomura Sake Brewery Co., Ltd.

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* 1. Please choose the taste of sake you like to drink or would like to try drinking.

Rich

Light

Easy to drink

Soft, Smooth

Sharp

Fresh, Crisp

Clear, Refreshing

Fruity

Mellow

Acid, Acidic

Well-balanced

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* 2. What aspects of Japanese sake are you interested in?

The brewery maker's methods and special approach

The characteristics and popularity of various brands

Differences in tastes like sweet and dry or sharp and rich

Sake drinking methods such as chilled or heated sake

Pairing sake with food and how to best enjoy sake

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* 3. What criteria do you consider when purchasing Japanese Sake?

Cost

The design of the bottle or label

Name Brands

Rarity

Word of mouth from friends and social media

Other (please specify)

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* 4. Please add any thoughts or stories that come to mind when you hear the word "Sake".

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* 5. On a scale of 1 to 10, how appealing do you find the following characteristics?

The Harima region is famous for producing Yamada Nishiki, also known as the "King of Sake Rice", and high-quality Yamada Nishiki can be obtained from Hyogo Prefecture.

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i We adjusted the number you entered based on the slider’s scale.

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* 6. On a scale of 1 to 10, how appealing do you find the following characteristics?

The Shimomura Sake Brewery is distinct for using "Hyogo Yume Nishiki", which is like the grandchild of "Yamada Nishiki".

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i We adjusted the number you entered based on the slider’s scale.

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* 7. On a scale of 1 to 10, how appealing do you find the following characteristics?

The Shimomura Sake brewery uses the same water source for both sake rice cultivation and sake brewing in order to avoid the brewing process putting strain upon the sake rice.

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i We adjusted the number you entered based on the slider’s scale.

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* 8. On a scale of 1 to 10, how appealing do you find the following characteristics?

"Okuharima" is not a commonly drank sake even for Japanese people, but is rather a sake specially favored by connoisseurs.

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10

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i We adjusted the number you entered based on the slider’s scale.

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* 9. On a scale of 1 to 10, how appealing do you find the following characteristics?

"Okuharima" is a Japanese sake with a strong flavor. It is popular with Japanese who really like sake for its sense of presence and strong umami flavor.

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i We adjusted the number you entered based on the slider’s scale.

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* 10. On a scale of 1 to 10, how appealing do you find the following characteristics?

Another characteristic of Okuharima is that it pairs well with food, and its flavor stands out further when drunk with a meal.

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10

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i We adjusted the number you entered based on the slider’s scale.

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* 11. On a scale of 1 to 10, how appealing do you find the following characteristics?

"Okuharima" is a rare and valuable sake that is not easily obtainable.

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10

Clear

i We adjusted the number you entered based on the slider’s scale.

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* 12. On a scale of 1 to 10, how appealing do you find the following characteristics?

Shimomura Sake Brewery maintains a traditional handmade sake brewing process without any mechanization or mass production, with a limited annual production volume.

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* 13. On a scale of 1 to 10, how appealing do you find the following characteristics?

Because the sake produced at Shimomura Sake Brewery is a strong sake that pairs well with food, they exclusively sell to retailers who can explain to customers how it is made and how to enjoy it with meals.

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10

Clear

i We adjusted the number you entered based on the slider’s scale.

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* 14. Please choose which of the following characteristics you find most appealing.

In the Harima region you can obtain high-quality Yamada Nishiki rice from Hyogo Prefecture, also known as the "King of Sake Rice".

The Shimomura Sake Brewery uses "Hyogo Yume Nishiki", which is like the grandchild of "Yamada Nishiki".

The Shimomura Sake brewery uses the same water source for both sake rice cultivation and sake brewing in order to avoid the brewing process putting strain upon the sake rice.

"Okuharima" is a sake specially favored by connoisseurs.

"Okuharima" is popular with Japanese who really like sake for its sense of presence and strong umami flavor.

Okuharima pairs well with food, and its flavor stands out further when drunk with a meal.

"Okuharima" is a rare and valuable sake that is not easily obtainable.

Shimomura Sake Brewery maintains a traditional handmade sake brewing process without any mechanization or mass production.

Because the sake produced at Shimomura Sake Brewery is a strong sake that pairs well with food, they exclusively sell to retailers who can explain to customers how it is made and how to enjoy it with meals.

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* 15. Who would you like to drink "Okuharima" with, and in what sort of situation?

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* 16. The product "Yamahai Pure Rice Sake Okuharima 720ml" will be awarded by lottery. Please list the email address you registered with Buyee so that you may be contacted in the event of winning a gift.