Thinking about the ad overall, which of the following best describes your feelings about it?

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* 1. Thinking about the ad overall, which of the following best describes your feelings about it?

How believable is the ad?

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* 2. How believable is the ad?

How relevant is the ad to your wants and needs?

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* 3. How relevant is the ad to your wants and needs?

How unique is the ad?

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* 4. How unique is the ad?

How different is the ad from existing ads?

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* 5. How different is the ad from existing ads?

How well does the ad communicate the main message?

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* 6. How well does the ad communicate the main message?

If the product were available today, how likely would you be to buy the product based on the ad?

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* 7. If the product were available today, how likely would you be to buy the product based on the ad?

In your own words, what is the main message of the ad?

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* 8. In your own words, what is the main message of the ad?

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