SurveyMonkey +

Accelerate conversion by enriching your Marketo data with customer feedback.

Profile and qualify leads faster

Collect prospect and customer feedback inside your Marketo database. Use this data to develop customer personas, score leads, and prioritize them for sales.

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See your survey feedback in context with your prospect and customer data
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Use advanced surveys and logic to collect more and better data
01 business dialog
Score leads using survey feedback and track their lead source
Lead nurture
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Personalize lead nurture

Ask prospects and customers about their job function, decision-making process, areas of interest, and how they prefer to consume content.

01 business dialog
Trigger Smart Campaigns based on survey responses
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Segment prospects and build Smart Lists using survey feedback
Followup email
Drive conversion, adoption, and usage with customized follow-up from sales and support

Increase renewals and referrals

Use follow-up surveys to identify upsell opportunities, engage customers, and encourage loyalty.

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Learn why customers purchased to improve your sales and marketing efforts
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Automate Net Promoter Score® and satisfaction surveys to monitor loyalty
Ask your promoters for referrals
Oval funnel

Automate Marketo surveys at crucial customer touchpoints

Identify opportunities to take action, transforming prospects into lifelong customers.

Marketo funnel

How SurveyMonkey's Marketo integration works

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Choose an existing SurveyMonkey survey and map questions to Marketo activity logs or fields

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See real-time feedback automatically update within your Marketo database, and use this data to create Smart Lists and reports

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Automatically score leads and trigger Smart Campaigns based on survey responses

Get in touch

Learn more about how you can improve your Marketo program with survey feedback.
Request a Demo